Vanguard - Personal Advisor Services
The challenge:
Every investment company offers advisory services and they all pretty much look the same. Vanguard’s is different: it’s designed for humans, in all their imperfections. We needed a campaign that was just as relatable.
The work:
“It’s Only Natural” played on actual emotional barriers to smart investing (like procrastination and overreaction) and showed how working with Vanguard can help you overcome them. The result was a campaign steeped in humanity--and cuteness!
Group Creative Director/Art Director: Andreas "Dre" Baumert
Group Creative Director/Copywriter: Matt Creamer
Creative Director/Art Director: Angela Denise
Creative Director/Copywriter: Deb Maltzman
Associate Creative Director/Copywrtier: Kathi Starks
Associate Creative Director/Art Director: Mary O'Keefe