Nicki Minaj - Minajesty Campaign
Sophomore fragrance launches are always a challenge. You have to go bigger, better, and faster than the competition. Nicki was 'Chief Creative Leader', we just handled all digital and social portions of Minajesty. We rebuilt her fragrance site to handle ecommerce and be flexible for Nicki and her crew to post content within minutes given her incredibly complex touring, recording and filming schedule.
Print Concepts that never got made.
I created the ambrigram logos of "Nicki Minaj" as well as "Minajesty." It was not the final logo but it was still a fun and challenging process that brought me back to the college days of laboring over typography.
Creative Director/Art Direction/Design: Andreas "Dre" Baumert
Designer: Adam Augustine
Copy: Casey Beck