Nicki Minaj - Pink Friday Campaign
To help launch one of the most hyped fragrances of 2012, we created a very pink, very shimmery, and very glittery campaign. Just like Nicki, this launch was larger than life with print, OOH, package design, website, banners and a TV spot (which has to be password protected because of music rights issues.) Email me if you're interested in seeing the "Larger than Life" TV spot.
Creative Director/Art Direction/Design: Andreas "Dre" Baumert
Copy: Casey Beck
Producer: Dennis McKinley