Justin Bieber Fragrance Campaigns
A whole lot of work for a whole lot of Bieber. 4 years, 3 fragrances, tons of sales records broken.
"Boyfriend" Video:
A fan-made video contest that led to the birth of a new celebrity.
Of all submissions that were entered, one became an internet superstar and created the incredibly popular "Overly Attached Girlfriend"
Sweet Tweets:
The largest Valentine's Day card for Justin created by his fans.
Creative Director/Art Direction/Design: Andreas "Dre" Baumert
Creative Director/Copy: Ash Tavassoli
Strategy/Creative: Andre Woolery, Lindsey Langwell