TE Connectivity - What A Sensor Sees
The challenge:
TE invested billions of dollars to become a leader in the all-important sensor space. But the market thought of TE as a connector player--a component maker, not an innovator.
The work:
“What a Sensor Sees” told the story of TE sensors in all their life-giving, environment-cleaning, space-going glory. Using actual stats and data visualizations, we successfully repositioned the company as an innovator on the forefront of macro trends, from the Internet of Things, to clean transportation, to space exploration.
Chief Creative Officers: Jonathan Mackler & Dan Kelleher
Group Creative Director/Art Director: Andreas "Dre" Baumert
Group Creative Director/Copywriter: Matt Creamer
Art Director: Tim Austin
Copywriter: Jim Lewis