Andreas "Dre" Baumert

TE Connectivity - Engineering Racing Greatness

The challenge:

TE makes critical components that power electronics of all types. However, it’s not easy to tell a component story that’s both interesting and rings true with engineers.

The work:

Based on the insight that engineers love auto racing, we developed a content program that went inside the operation of a famous racing team, Andretti Autosports, in the weeks running up to the Indy 500. We took fans into the garage and highlighted the role of TE components in one of the most competitive sports out there. Fast Company, one of the many outlets covering the program, said: “Even for non-car racing fans, it’s an engaging series that puts a STEM spin [on the race].

Chief Creative Officers: Jonathan Mackler & Dan Kelleher
Creative Director/Art Director: Andreas "Dre" Baumert
Creative Director/Copywriter: Matt Creamer
Director: Kevin Osgood
Editor: Vic Barczyk
Editor: Daniel Monserat